Menopause Magic is a sub-brand under the company Female Cycle. Menopause Magic sells products within the company, and the first product line is a series of skincare products specifically developed for women's skin during menopause. The task involved creating a visual identity that would serve as an extension of Female Cycle, yet stand alone and embody the essence of menopause.

The logo became the fan, symbolizing relief from one of the most common menopause symptoms, hot flashes. The brand colors align with Female Cycle’s yellow and purple, while the product line draws on colors referencing old Hollywood's interpretation of beauty, Cleopatra, and Art Deco in soft pastels with sharp, modern accents.